For those looking to stand out again, go back in time and understand why the original features and benefits you offered were developed in the first place. What was the original vision that those features and benefits were helping to advance? Ignore what your competition is doing now to one-up you. Stop looking for things that may outdo them and start looking for new ways to outdo yourself.
(c) Simon Sinek
Geen opmerkingen:
Een reactie posten