- Reduce concepts to increase confidence
- Small things matter, good and bad
- Be great at "look" and "do"
- Solve distractions, not discoverability
- Turn down the volume of questions. Ask once
- Personalization, not customization
- Walk through the experience as if it has been used for 12 months
- Time matters, so build for people on the go
- All UX principles apply equally at 12-inch and 20-inch screen sizes
- Performance is the universal UX killer
(c) UX Guidelines for Windows 7
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