We sense that the more a company talks, thinks, and strategizes about innovation, the less real, big innovation it produces. Take the electronics maker Philips, which introduced the compact cassette, the CD, and many other game-changing innovations. In more recent years, Philips has been a fixture at innovation and design conferences, presenting impressive strategies, roadmaps, and processes. The company commands impressive sales -- about 15 billion dollars -- but most people would be hard-pressed to think of a recent exciting breakthrough from the Dutch company.
(c) Jens Martin and Rasmus Bech in an article that argues that innovation is too messy to be captured in any process (Fast Company, jan 09, 2012)
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